Diana Machado

Diana Machado is a seasoned professional with 23 years of experience in the pawn industry and has excelled in leadership and human resources management roles. As the former COO of the largest pawn shop chain in Canada and spokesperson for the pawn industry, she leveraged her expertise to streamline operations, champion employee engagement, and advocate for policy changes, successfully altering public perception of pawnshops. In her free time, Diana enjoys camping with her partner Jason and spending quality time with her two daughters and two stepdaughters.